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FAN CONTEST TO €œPAINT THE TOWN BLUE€

April 19, 2012

SAINT JOHN, N.B. – The Saint John Sea Dogs and Advocate Printing are partnering on a promotion that will reward passionate fans for showing their support for the Port City’s major junior hockey team.

The Sea Dogs announced Thursday the launch of the “Paint the Town Blue” contest, which will be held through the duration of the Quebec Major Junior Hockey League playoff run. This contest encourages fans in the Saint John area to show their community pride by displaying Sea Dogs logos and colours prominently in their homes or places of business.

“We have the greatest fans in major junior hockey and we are hoping they will get on board with this contest and ‘Paint the Town Blue,’ ” said Sea Dogs President Wayne Long.

Advocate, the official printer of the Sea Dogs, is providing 2,000 Sea Dogs posters to help fans get their displays started. These free posters will be available while supplies last at Sea Dogs Central during all remaining Sea Dogs playoff games, and at the Sea Dogs office during business hours.

Fans are challenged to go above and beyond by adding to the display and uploading a photo of their home or business to the team’s official Facebook page (www.facebook.com/sjseadogs). Displays must include the poster, but fans can take it from there, with their own creativity being the only limit. Prizes will be awarded in two categories: one for businesses, one for homes. The photos receiving the three highest totals of “Likes” in each category (home/business) will win prizes at the conclusion of Saint John’s playoff run as follows:

First Prize: 2012-13 Season Flex Package (includes 34 pre-paid ticket vouchers that can be redeemed for any game in any combination, along with all season-ticket holder benefits)

Second Prize: 10-voucher Flex Package

Third Prize: $50 Gift Certificate for merchandise from the Sea Dog Styles store

Posters will be available beginning at Saint John’s next playoff games, which will be played Friday at 7:30 p.m. and Sunday at 3 p.m. against the Chicoutimi Sagueneens.

“During last year’s run to the Memorial Cup, many fans decorated their homes and businesses in support of Saint John’s team,” said Long. “This contest gives them an additional incentive by adding some great prizes to reward the most creative and dedicated fans who go the extra mile.”

Saint John has advanced to the third round of the playoffs for the third straight season after completing a sweep of the Baie-Comeau Drakkar with a 5-3 win in Game 4 last Wednesday in Baie-Comeau. As the No. 1 seed in the league the Sea Dogs hold home-ice advantage against the Sagueneens, who upset the Memorial Cup host Shawinigan Cataractes in seven games in the second round.

Advocate Printing & Publishing, the largest independent printer in Atlantic Canada, was founded in 1891. With locations in Nova Scotia and New Brunswick, Advocate serves the Atlantic Provinces, the eastern seaboard and across Canada. The company includes five newspapers, 24 community and trade magazines, a flyer distribution company, a commercial photography studio, and a creative design studio. The printing business includes production of national flyers, magazines, print collateral such as brochures and business cards, and promotional materials such as in ice signage and banners.

Advocate has printed such publications as Hockey Heaven: A look inside the 2011 Saint John Sea Dogs, Memorial Cup champions. This book commemorating last year’s Memorial Cup run is still available at Sea Dog Styles in limited quantities.

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