SEA DOGS, DELOITTE PARTNER TO CREATE UNPARALLELED FAN EXPERIENCE
SAINT JOHN, NB – Today, the Saint John Sea Dogs are thrilled to announce the launch of the team’s aptly named ‘Discovery Zone’. Developed and curated in partnership with professional services firm, Deloitte, the exclusive and interactive space located in the west-end concourse of Harbour Station will provide a unique, immersive fan experience using the latest and greatest technology.
This collaborative effort illustrates the team’s proactive approach to disruption, and signifies excitement about howexponential technology has the potential to change the game in the future.
“We do things differently at the Saint John Sea Dogs,” said Trevor Georgie, President and General Manager of the Saint John Sea Dogs. “The old ‘this is how things have always been done’ is not a strategy. This Deloitte and Saint John Sea Dogs partnership is about two curious partners that are committed to excellence. It is about excellence on the ice and excellence off the ice. It is about taking a leadership position.”
“There is a need for disruption and innovation in the hockey world and in the sports and entertainment landscape, and together, we are actively exploring this,” added Georgie.“This strategic collaboration offers endless possibilities for fan experience excellence and future team performance. To partner with a like-minded organization like Deloitte, a global thought-leader, is an honour. One of our Sea Dogs values is Inspiration – Dare to be different. Inspire others. Inspire new ideas. We are proud to be living our values with this great partnership.”
As addressed in Deloitte’s report titled, Age of disruption: are Canadian firms prepared?, businesses are scaling and failing faster and more than ever, and all industries must be ready and prepared for change.
“The way Canadians live and work is changing profoundly. Rapid advances in technology are poised to disrupt many of the sectors that anchor Canada’s economy and livelihood, including sports,” said Terry Stuart, Chief Innovation Officer for Deloitte Canada. “All industries must put a laser focus on bringing exponential technologies to life, providing platforms and opportunities to showcase the impacts these technologies are having on a larger scale; and that’s exactly what we are working with the Sea Dogs to achieve.”
Some of the technologies showcased in the Discovery Zone include:
- Internet of Things – Networks and Sensors;
- Artificial Intelligence- Cognitive;
- VR/AR- training/experience; and
- Collaborative and connected platforms.
“We have learned that these moments of exposure to technologies with potential to disrupt, create conversations that can drive new ways of thinking,” added Stuart.
According to a recent Deloitte study, only 11 per cent of Canadian organizations defined themselves as ‘courageous’. The Sea Dogs are demonstrating great courageous leadership as they embrace new exponential technologies to enhance both their player performance and their fan leadership. This is the exact type of leadership required to position Canada for the next generation.
The Discovery Zone launches in time for the Saturday, October 21 game against Chicoutimi Sagueneens, and will be accessible to fans aged 16+ with ticket purchase.
Photo (l to r): Sea Dogs President and General Manager, Trevor Georgie and Deloitte Partner, Financial Advisory, Marc-Anthony Ashfield.
Deloitte, one of Canada’s leading professional services firms, provides audit, tax, consulting, and financial advisory services. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.
For more information or to arrange interviews please contact:
Saint John Sea Dogs:
Fiona Kirkpatrick Parsons
(Photos by Jon Quinn/Saint John Sea Dogs.)